Ahhh yes. While it’s not really “design” in the most traditional of senses, TV advertising is a type of consumer art that really does give the people in charge a lot of creative control. And with that control comes some incredible things. Everyone’s seen advertisements over the years that just stick out and scream innovation; while they tend not to specifically sell the product, they do an incredible job to sell the idea of the miniature narrative with that company’s name on it. I’m sure there’s a large number of these we all recall. For instance, the original Sony Bravia ad with the bouncy balls flooding a suburban street with colour. And the Citroën ad with the dancing robot car, a-là Transformers. Point is, you don’t have to be constrained with what you can sell your product with on TV in the new millennium.
On that same note, check out the latest Kia commercial. It highlights the point that you can sell a product and still have a hell of a time doing it. Hats off to the agency that made it, they’ve done an incredible job to sell it.
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This entry was written 9:12 pm May 24, 2007 by Benjamin.
Categorized: Advertising, Design, Externals.
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Heh, if you like that, you’ll probably like http://www.youtube.com/watch?v=_7S_vmxLWu4 too.